Don't get excited about the churro flavor :) The flavor experience is more like cinnamon flavored collagen. The texture is very dense and chewy, takes some time to eat. Good for people with strong teeth. The stellar ingredients and the protein content make it great snack. This isn't something you eat for pleasure necessarily but ingredient-conscious consumers looking for a convenient snack will enjoy it. I gave it 4 stars for the ingredients and utility. Taste and overall experience of eating it was closer to 2 stars. Again - we aren't expecting a Snickers bar when we choose something like this, so overall I am inclined to buy it again but will be likely choosing other flavors.